Oxford Street Pride Collections 2024

30 May 2024

This Pride month, discover a range of Pride Collections along Oxford Street. From apparel to homeware items, shop a selection of rainbow adorned pieces on the most iconic high street in the UK.


Adidas x Pabllo Vittar Pride swimsuit, £60

Drawing inspiration from Brazilian swimwear, the collection is designed to complement different body shapes so everyone can feel powerful in their own skin. With the rallying cry of “Love Unites,” the collection celebrates individuality, our bodies as they are and encourages allyship.

Shop the collection at Adidas, 425 Oxford St, London W1C 2PG



Together As Ourselves t-shirt, £32

This year for Pride, Vans invites you to celebrate your individuality in the queer community with Pride apparel that speak to you. Featuring checkerboard front embroidery and back neck graphics inspired by the colours of the Philly Pride Flag, the Together As Ourselves T-Shirt embraces an eclectic, bold aesthetic as a metaphor for the shared individuality within the queer community. In honour of Pride Month and Vans ongoing commitment to supporting LGBTQIA+ voices, Vans is donating $200,000 from the Vans Checkerboard Fund at the Tides Foundation.

Shop the collection at VANS, 214 Oxford St, London W1D 1LA


Happy Socks at John Lewis

Happy Socks Pride Stripe Socks, £11.95

Always walk with pride! Happy Socks Pride Stripe design has been updated to be more inclusive, inspired by the Progress Pride Flag design by Daniel Quasar. These rainbow socks include pink, light blue, and white stands for transgender, while black and brown represents LGBT communities of colour.

Shop the collection at John Lewis & Partners, 300 Oxford St, Westminster, London W1C 1DX


Under Armour

UA Crossback Pride Sports Bra, £36

No matter who you love or how you identify – Under Armour welcome all athletes. This year’s Under Armour Pride collection helps create inclusive spaces by supporting US-based charities like Unmatched Athlete, Rainbow Labs and more.

Shop the collection at Under Armour, 242-248 Oxford Street London, W1G 0BJ


Calvin Klein at Selfridges

Calvin Klein Intense Pride bralette, £35

Calvin Klein’s iconic and bold logo underwear has been updated for Pride. Add the new INTENSE POWER bralette, reimagined in soft cotton modal with iconic branding in rainbow colours, to your underwear collection today.

Shop the collection at Selfridges, 400 Oxford St London W1A 1AB


Flying Tiger

Flying Tiger pride tote bag, £3.50

Flying Tiger’s Pride Collection is a must for summer picnics in the park. Fulfil all your rainbow needs with products from cooler bags, bucket hats, plastic plates and cups.

Shop the collection at Flying Tiger, 105-107 Oxford St, London W1D 2HQ



Primark pride cropped t-shirt, £6

Primark’s Pride Collection is a celebration of love, equality, and the fight for authenticity. This year, they honour the legacy of activists like Stormé DeLarverie, Marsha P. Johnson, and Sylvia Rivera, with Primark’s Pride collection echoing their message: Be authentic. Be proud. Be you.

Shop the collection at Primark, 14-28 Oxford Street, London W1D 1AU


Opening on Saturday 22nd June on the iconic Oxford Street, POP MART is a rising global force within pop culture and the entertainment sphere. To celebrate their launch, the brand have created limited-edition Pride themed figures titled ‘Crybaby Pride’. Be sure to head down to their new store to grab one before they fly off the shelves.

Shop the collection from 22nd June at 262 Oxford Street, London W1C 1DW

Looking for more inspiration? Discover the many ways to celebrate Pride in London’s West End.