FLANNELS London is an 18,000 sq ft flagship boutique and concept space located on the city’s iconic Oxford Street. The store houses four floors of men’s and women’s luxury designer clothing and accessories, from runway collections to the latest streetwear drops by designers including Gucci, Off-White, Balmain and Burberry. With interiors designed by Italian studio P+P in collaboration with artist Riccardo Previdi, the store focuses on luxury services and experiential shopping all hosted in luxurious surroundings. Weekly DJ slots and one-off events with creatives, artists and industry insiders take place in the 2nd Floor concept space, and a team of personal stylists offer private shopping appointments to clients. To celebrate this landmark opening FLANNELS have partnered with some of your favourite brands on exclusive editions of their signature pieces in FLANNELS pink, with collaborations spanning hot emerging designers and the industry’s biggest names.