Selfridges is bringing the vibes for your summer on Oxford Street! Turn up the volume and get involved with a line up of amazing events, stylish merch and unforgettable moments.
The Selfridges soundtrack starts here
Throughout July and August, Selfridges is your ultimate fan destination. Whether you’re into Rave or Reggae, Indie classics or modern icons, this is where fashion, fandom and music collide. Expect headline merch, live sets, talks, and creative takeovers by a line-up of artists, DJs and cultural zeitgeists.
Sound On: Unexpected Experiences All Summer
This isn’t just music – it’s a full-blown cultural takeover. Explore one-of-a-kind events across the store, including mini DJ sets and performances inside the lifts, now this really does take Elevator Music to the next level! ARE WE ON AIR? KIOSK-O-THÈQUE is taking over the corner shop. Expect interviews, live DJ sets, performances and a cultural salon, blending the energy of LA’s Sunset Strip with the spirit of Oxford Street. And who doesn’t love a sing-a-long, M.A.C are bringing Karaoke nights to the Selfridges Cinema, expect different themes each week. Bring your friends, get into the mood with a glow up – the perfect midweek pick-me-up!
The Record Store by Rough Trade
Vinyl lovers, this one’s for you. Launching 14 July in the Wonder Room, The Record Store by Rough Trade brings you the best in old-school classics and future favourites. It’s your chance to browse the beats, discover new artists, and celebrate all things analogue.
Just outside, on the corner of Oxford Street and Orchard Street, catch weekly live performances programmed by Studio Inside Out, turning the iconic Selfridges window into a stage and bringing music to the street.
For the Fans: Oasis Exclusives
As Oasis returns to the stage this summer, Selfridges is celebrating with an exclusive 16-piece merch collection — including three never-before-seen styles. Two iconic black tees and a standout hoodie mark key dates in the band’s legacy, from Supersonic to Live Forever. It’s nostalgia, redefined and only available at Selfridges Oxford Street. Don’t miss the screening of Oasis: Supersonic showing at The Cinema!
The Merch Shop: Where Fashion Meets Fandom
Ready to rep your favourite artist in style? The Merch Shop in the Designer Street Room is the place to discover weekly merch drops linked to the biggest shows in town. Thanks to an exclusive partnership with Bravado, you’ll find tour collections from artists like Post Malone, Lola Young and so much more.
Selfridges have also teaming up with Not/Applicable, curating the ultimate archive of music merch with tour tees and memorabilia from legends like Prince, Nirvana, Oasis, The Rolling Stones and beyond. This is not to be missed!
And don’t miss BBC Playback, dropping from 11 August, a nostalgic new collection celebrating British music culture through iconic BBC moments, from Radio 1Xtra to Top of the Pops.
Don’t miss a beat
Whether you’re digging for vinyl, snapping up exclusive merch or dancing by the windows, Summer of Sound is your season to turn up and tune in. Come for the music. Stay for the magic. See the full line up of events here.
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