This VE Day marks 80 years since Oxford Street saw jubilant scenes — and we’re celebrating in true British style. From iconic department stores to Union Jack gems and red, white & blue must-haves, our shopping guide has everything you need to mark the moment in style.
Flying the flag for British department stores
Oxford Street is jam packed with flagship stores and is home to the biggest British department stores in the UK. Who doesn’t remember tagging along with mum for a “quick” stop at M&S that turned into an hour, or wandering through John Lewis, dreaming of your future home in the furniture section? Not forgetting the mammoth Selfridges with an extensive range of luxury brands and world-famous food hall! These department stores aren’t just places to shop — they are a haven for capturing the best of British style, taste, and tradition. If you’re heading to Oxford Street, make sure they’re top of your list!
British fashion icons
London is at the forefront of fashion and is home to an array of impressive designers and brands! Shop on Oxford Street and add a touch of British flare to your wardrobe ahead of Spring/Summer. A classic wax Barbour jacket at John Lewis will last you decades, or treat yourself to a Stella McCartney handbag from Selfridges, not forgetting the British high street staple – M&S, a great place for staple wardrobe pieces such as this linen shirt. And new on the block, Damson Madder is now available at Selfridges and has all of your summer dress needs covered.
Tourist treasures
Nothing says Best of British quite like some Union Jack themed memorabilia. Shop a selection of products and keepsakes that will always bring back memories of your trip to London!
Red, white and blue pieces
Add a dash of colour to your wardrobe with a hint of red with this Reserved wrap skirt, on trend this season, or some ballet pumps from Dune London. When it comes to homeware, neutrals are in so freshen up your space with these white cushions from Matalan. For something truly summery, we love this white mini dress from Zara – perfect for picnics or afternoons at the pub. For something blue, sit back and relax with a bath bomb from Lush, a British beauty brand leading the way in sustainability.