The marathon returns to London on Sunday 26th April with runners from near and far taking on the challenge of completing the 26.2 mile race. To celebrate, brands along Oxford Street are hosting special events, offering perks and discounts to runners and supporters plus we’ve rounded up all of your must-have products to prepare for the big day and recover from the race.
Warm up on Oxford Street
Prepare your body and mind with a relaxing Mind Oasis experience at Rituals, exclusive to Oxford Street. Sit back and relax with the hydro massage as water jets gently massage your muscles, perfect prep before lining up at the start line. And to calm your thoughts? The Brain Massage is designed to ease you into a meditative state with zero-gravity chairs, guided deep breathing and a dreamy audio – think power nap but better!
Start line style
With all of the major sportswear brands on Oxford Street, there is no excuse to not look your best on race day. We’ve rounded up some options from Puma, Asics, New Balance and more. This lightweight top from Puma is guaranteed to make you easier to spot, add a pop of colour with these coral shorts from Asics, stay warm on the way to the start line with a running jacket that will make you stand out from the crowd from New Balance. And finally, ensure your feet are comfortable with these cushioned socks from Under Armour.
Marathon moments
Everyone running the marathon this weekend has their own story. Pandora is tapping into love with their Love Louder movement – their on a mission to collect and amplify the nation’s love because when we see love, we feel it more too. To celebrate running the London marathon, head into store for engraving of your time, who you ran for and why you ran.
Medal worthy discounts
Having conquered the course, head to Oxford Street to celebrate. With deals and offers to those that flash their medal, make the most of it and grab your freebies – you deserve it!
Head to Lush on Oxford Street and treat yourself to a free marathon-exclusive, the Ouchy magnesium massage balm and The Good Hour shower jelly, design to bring your muscles some must needed relaxation after pounding the pavements.
Abercrombie & Fitch are giving marathon runners a massive 26% off for your 26 miles conquered when you show you medal or proof of participation. Head down to the store on Oxford Street on Sunday 26th and Monday 27th April to redeem the offer and shop the latest styles for a summer wardrobe refresh!
All that running will have made you hungry. Runners who present their medal at Heddon Street Kitchen – right at the end of the race route – can enjoy 25% off their bill*. Book a table, gather your people, and keep the atmosphere going a little longer. You’ve earned this.
*25% off total bill is valid at Heddon Street Kitchen only. Offer available to guests who present their London Marathon medal on 26 April 2026. Maximum table size of 4.
Events
The adidas Oxford Street store has a full programme of events in the run up (pardon the pun), during and after marathon day. Personalise your race day shoe, the Adizero, thanks to London Sneaker School plus supporters can get creative with sign making to cheer on loved ones. After the race, head to the store for medal engraving and exclusive pin badges as well as to refuel with viral sandwich brand Sandwich Sandwich thanks to bites and smoothies!
Engrave it
Your medal is now your most prized possession so why not make it extra special with in store engraving at New Balance and Nike – add your race time, name and the date to celebrate your massive achievement!
Ready, set, race!
Wishing everyone who is running on Sunday the best of luck! And to the supporters, keep on cheering – you never know who might need that extra little bit of encouragement to get them over the line. Marathon day spotlights the very best of London, and we can’t wait!
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