ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Their mission is to become the number one brand for the sports enthusiast. To accomplish this, they pledge to continue to make the best product; striving to build upon their technological advances and push the limits on what they can learn from the body and its needs in athletic gear. They pledge to bring harmony to the body and soul. The ASICS Flagship Store, 527 Oxford Street provides professional advice for runners and an extensive collection of footwear and apparel.