Life is Sweet: Pepsi pop-up on Oxford Street

14 April 2025

This Easter enter a sweet-fuelled world as Pepsi brings “The Sweet Room” to life at Future Stores on Oxford Street. From Wednesday 16th to Sunday 20th April, prepare for a multi-sensory, zero sugar adventure that promises to sweeten your long weekend in the most unexpected way.

Pepsi Pop Up London | Oxford Street

Celebrating the launch of Pepsi’s bold new zero sugar flavour duo – Strawberries ‘N’ Cream and Cream Soda – the Sweet Room is a pink, playful paradise where flavour meets fun in the most delicious way possible. Think arcade games, exclusive prizes, sweet treats, and a whole lot of bubbly excitement – all with a signature Pepsi twist.

Welcome to the Sweet Side

Enter this futuristic flavour haven (ages 16+ only), and start your journey through the Sweet Room Arcade – a world of classic games reimagined the Pepsi way. Slide your tokens into the Penny Pusher, try your luck on the Claw Grabber for a chance to win a plush Pepsi pal, or test your reflexes on an interactive bubble-popping challenge that’s as addictive as it is fizzy.

Game On for Sweet Prizes

Every win gets you closer to some seriously sweet rewards. Rack up your tickets and head over to the Sweetest Serve Bar, where you’ll taste-test Pepsi’s newest creations, complete with your choice of bespoke toppings for the ultimate zero sugar experience.

Redeem the Sweetness

Once you’ve played, tasted and conquered, it’s time to cash in those tickets! At the merch counter, you can bag some exclusive Pepsi goodies – think Plushies, Hoodies, T-Shirts, and Tote Bags – all waiting to be claimed by the top scorers.

Don’t Forget to Snap It

Before you head off, hit the Selfie Booth to capture your sweet memories!

The Sweet Room
 Dates: Wednesday 16th – Sunday 20th April
Timings: Wednesday – Friday (12pm – 8pm), Saturday (10am – 8pm) and Sunday (10am – 6pm)
Price: FREE

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