IKEA’s new home on Oxford Street is finally open!

01 May 2025

As they say in Sweden, ‘hej’ IKEA, welcome to your new home…London just got a little more Swedish, and we couldn’t be more excited!

IKEA Oxford Street | Oxford Street

Whether you’re looking to spruce up your home, grab a quick bite, or just fancy a browse, the new IKEA City store has something for everyone. Located at 214 Oxford Street, the new IKEA store is set across three beautifully renovated floors of a historic building. It’s a perfect mix of London charm and smart, Scandi design. Best of all? It’s designed with busy city living in mind. Discover everything that’s available in store below…

Curated edits by real Londoners

Check out the ‘cultural clusters’ on the ground floor—each curated by locals to reflect London’s diverse and creative spirit, showcasing the IKEA products that help make the wonderful everyday. And these will keep changing throughout the year, so there’s always something new to discover!

Real homes, real inspiration

IKEA’s famous roomsets have had a London makeover! They’ve teamed up with real Londoners to design spaces based on actual homes in the city. Think stylish solutions for small flats, work-from-home spaces, balcony chill zones, and even basements with no natural light.

IKEA Kitchen Design | Oxford Street
Expert design help

Need advice on storage, kitchen layouts, or a full room redesign? Speak to the friendly home experts who are on hand and are ready to help with one-on-one design services! Ideal for a productive lunch break…

Grab a bite at the Swedish Deli

Feeling peckish? The 130-seat deli serves all your IKEA faves—meatballs, hot dogs (from just 85p!), plantballs, and more. Eat in or grab it to go, whether it’s breakfast, lunch or dinner.

IKEA Swedish Meatballs | Oxford Street

Live studio + sustainable shopping

For the first time ever, there’s a Live Studio right in the store, hosting events, demos and more. Plus, there’s a Re-Shop & Re-Use area where you can buy second-hand and discontinued IKEA items—perfect for bargain hunters and eco-conscious shoppers.

Easy Delivery Options

Over 3,500 items are ready to take home on the spot in your new Frakta bag, and if it’s too big to carry (hello, sofas!), you can order from IKEA’s full range and get it delivered to your door—or to a nearby pick-up point, so don’t stress, you won’t need to figure out how to get your bigger furniture pieces home on the bus or tube, IKEA have got it covered!

Visit IKEA today at their new home, 214 Oxford Street!

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