When Christmas arrives on Oxford Street, Selfridges lights up both literally with their impressive window displays and with all of the buzz and festive cheer that makes Christmas such a special time.
A wander along Oxford Street admiring the festive window displays is something not to be missed. This year, the theme is More the Merrier! a maximalist celebration of beauty and joy – who doesn’t love a bit of that? Inspired by Christmas grottos, Selfridges have partnered with artists to design the magical windows.
As well as being an emporium of fashion, accessories, homeware, tech and food – Selfridges at Christmastime is unlike anything else! With an array of in store activities to get into the festive spirit, mark your calendars with the below events and dates.
Sip & shop
Take your time and enjoy a glass (or two) at an array of Selfridges restaurants and bars and sip on limited-edition festive cocktails. Stop by the Loubi Champagne bar on the ground floor and enjoy a Fetiche Fizz, features Belvedere Vodka and spiced apple syrup, topped with Ruinart Brut Champagne, delivering a refined fusion of vodka and bubbly elegance. Got a table booked at the rooftop restaurant Alto by San Carlo? Then you need to order the “More the Merrier”, an expertly crafted cocktail that you will be asking the recipe for to recreate on Christmas Day! This is the best way to experience Christmas shopping, with pitstops for a quick drink…sign us up! Discover more here.
Bop & shop
Listen to live music in the atrium as you shop with live DJ’s spinning tunes throughout the festive period. Bringing the jingle bells to Christmas shopping, Selfridges is the place to shop gifts for the fashionistas, beauty enthusiasts and foodies on your list!
Spot Santa
Iconic to Selfridges at Christmastime, Santa is roaming around the store every day from now until Christmas Eve and can often be found in his much loved Toy Shop. Don’t miss your chance to share your wish list with the maker of Christmas miracles – the big man himself. And if you’re a big fan, why not have breakfast with Santa and Mrs Claus? Sit down to a spectacular Christmas breakfast with a ‘decorate your own’ hot chocolate for the kids, and a choice of smoked salmon, potato hash, brioche or granola, enjoy festive treats, entertainment, picture perfect moments and more! The grand finale? Each child will receive a gift from Santa to take home and put under the Christmas tree. Book here.
And for the ultimate festive experience, make sure to see the famous confetti cannon spectacle in the atrium. Kicking off on the 13th until Sunday 22nd December, the cannons will fire at 6pm on weekdays, and 4pm on weekends. Watch as Santa, his elves and dancing crackers characters take centre stage and perform alongside the King’s Voices Choir – this is one to add to your calendar!
Don’t miss the Christmas shop
Shop for your loved ones and experience the wonder of the festive season as you step into the Christmas shop, full of novelty Christmas decs, tinsel covered trolleys and a personalisation station. The largest festive space that Selfridges have had to date, Christmas is bigger and better at this iconic department store…we can’t resist the little Selfridges bag Christmas tree decorations!
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