We’re not sure we believe in the whole ‘new year, new you’ trope, however there’s nothing wrong with some improvements here and there. And what better place to start than your skincare drawer or makeup bag? Keep scrolling for the best new and cult beauty buys to shop in 2025.
Best skincare
It’s no secret that a healthy, balanced diet is a good way to achieve that glowing skin, but great skincare will help you get there that much quicker. There are plenty of groundbreaking new moisturisers hitting the market this year, as well as some cult buys that are proven to work. Try Fenty’s intensive recovery lip mask for ultra plump lips, or Elemis’ iconic cleansing balm for squeaky clean skin. REFY’s moisturiser is guaranteed to lift and hydrate skin at the same time, while Cerave’s skin renewing eye cream contains a peptide complex to target the first signs of ageing. If you want a bit of everything, M&S’ wellness box covers all your skin and body needs for 2025.
Best makeup
Looking to upgrade your makeup bag? No problem, we’ve got you covered on Oxford Street, no matter your budget or preferred look. We love Inglot’s set, shine and define set, which includes blusher and highlighter for that ultimate healthy glow. At & Other Stories, you’ll find a range of affordable makeup, including this striking orange lipstick, guaranteed to be the shade of 2025. For another great bargain, try Primark’s 3 in 1 brow pencil. The Body Shop’s vitamin C concealer will not only hide those dark circles, but will work to brighten up your under eyes thanks to its enriched formula. For that luxury buy, Chanel’s eyeshadow palette will brighten up your face in an instant.
Best bodycare
Bodycare often gets forgotten in favour of skincare and makeup, and what a shame that is, when there are so many gorgeous products on the market that will give you clean, soft, hydrated and plump skin all over. Some of our favourites include Lush’s limited-edition posh white chocolate and rose body wash, The Body Shop’s best-selling shea body butter, Nivea’s Q10 firming body lotion with collagen complex, L’Occitane’s shea butter hand cream and Jo Malone’s iconic pomegranate noir bath oil.
Best hair products
Whether you style your hair a lot, want to maintain your colour, have concerns about your scalp or anything else, there’s a hair product for that. Champo’s pitta growth serum promises to prevent hair loss, Primark’s volume dry shampoo will give you an extra wash-free day, while Lush’s hydrating leave-in conditioner will leave hair feeling silky smooth. At TK Maxx you can enjoy discounts on lots of popular branded products, including Olaplex’s clarifying shampoo, and there are plenty of offers at Boots too. This curl jelly is one of many products in its 3for2 sale.
Best beauty tech & tools
Beauty products work all the harder with tools that go hand in hand with them. Try Dyson’s patented Airstrait straighteners, now available in a limited strawberry bronze and blush pink colourway. LED face masks were huge news in 2024, and promise to target everything from acne to ageing this year too. At TK Maxx, you can pick up a three-piece rose gold face roller and Gua Sha sculptor to perfectly lift and destress skin. Primark’s scalp massager tool will help you relax and boost hair growth at the same time. There’s nothing Philips’ wet and dry epilator doesn’t do, from exfoliating to getting rid of hair.
Best fragrance
Floral, fruity, woody, musky… there are so many different scents to choose from on Oxford Street, you might decide to wear a different one each week! Just some of the fragrances on offer include Elizabeth Arden’s peachy Sunflower Sunrise, Arabian Oud’s earthy perfume, Dior’s spicy Poison Eau de Toilette, Bershka’s sweet vanilla scent and The Body Shop’s original White Musk perfume.
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