Ready, set, race at adidas

It’s almost time for those that are taking on the challenge of the London marathon to line up on the start line and pound the pavements of the city for 26.2 miles. To mark the occasion, adidas Oxford Street is hosting a series of events in store!
Adidas London Marathon Oxford Street | Oxford Street
All week long, celebrate marathon season at adidas LDN with adizero – your go-to destination for runners, supporters, and community. As a special treat, spend £50 or more on running products and receive an exclusive pre marathon Runners Pack, including Maurten Gels to fuel you for race day! See below for more details on what to expect throughout the week.
Panel & Pasta

On Tuesday 21st April, sign up to a pre-marathon panel featuring insights from athletes and performance experts to help runner to optimise their race day performance. The best bit? Stick around for a post-panel carb-loading pasta session to ensure you’re race-ready! Sign up here.

* Pre-marathon panel featuring insights from athletes and performance experts helping runners optimise race day performance. Download the adidas app and sign up here.
Personalisation

On Friday 24th and Saturday 25th, customise your Adizero with the London Sneaker School so you can look the part on race day! And for the fans, get creative with sign making and create bold, personal slogans and words of encouragement for race day so your loved ones can spot you in the crowd and get a boost – the funnier the better…

Post-race highs

Nothing beats crossing the finish line after running over 26 miles around London, and adidas are bringing the vibes on Sunday 26th (race day!) and Monday 27th with medal engraving and exclusive pins badges, a pop-up from viral sandwich brand Sandwich Sandwich to replenish and refuel with fresh bites and smoothies and a photo moment to capture and celebrate your finishing time.

Be part of the energy – before, during, and after race day.

Sign up to our newsletter to find out what’s happening and visit Oxford Street. Feeling social? Tag us @oxfordstreetw1

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