One Day Only: Exclusive Offers & In-Store Experiences!

11 September 2025

Discover discounts and immersive in-store activities from your favourite brands for one day only on Sunday 21 September.
More surprises are on the way – check back soon for the latest updates.

Scroll using the pink arrows below to explore even more offers.

adidas

At the heart of the celebration, the adidas Oxford Street store will transform into a hub of energy and creativity, activating a series of immersive mini pop-up experiences throughout the space.

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United Colors of Benetton

"🎉 Big savings this Sunday! Pop into our store on Sunday 21 September and enjoy 30% off a selection of items. One day only, don’t miss out! 🛍️"

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The Body Shop

Go find The Body Shop in the Wellness Zone to be in with a chance to pick up a freebie or exclusive offer. You can also road test their new intensely hydrating Vitamin E Barrier Boost Cream which is clinically proven to deliver up to 100H of hydration while instantly improving moisture levels by 97%. They’ll be continuing the celebrations with special offers and skin consultations at Their 111 Oxford Street store.

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Carvela

Step into the new season with 20% off our Autumn/Winter collection. Enjoy complimentary beverages and music by our live DJ. This exclusive offer is valid on full-price items only.

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Ecco

10% off all products across our three branches on Oxford Street for Sunday only.

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Geox

Join Geox in-store on Sunday 21 September for a relaxed shopping experience with complimentary prosecco and light bites available throughout the day.

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Holland & Barrett

Step into wellness with Holland & Barrett on Oxford Street. From exclusive samples to live demonstrations, discover the beauty and wellbeing brands making waves - and enjoy £5 off when you spend £30 in-store, for one day only.*Valid in Holland and Barrett Oxford Street, Oxford Street 2, West One and Marble Arch only. Offer valid 21.09.25 only. We reserve the right to retract this offer at any time.

Get your discount

H. Samuel

Head into our Oxford Street store on Sunday 21 September and receive a free jewellery purse with every purchase over £100.

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Jack & Jones

🎉 Step Into the Fun at Jack & Jones Oxford Street Store! 🎉 Get ready for a day of surprises and treats! Join them in-store and take a spin on the prize wheel - every spin wins! Plus, enjoy a bounce-back offer of at least 10% off your purchases, just for stopping by. And that’s not all, grab a bag of fresh popcorn from their pop-up stall while you shop. It’s Jack & Jones way of saying thanks and making your visit extra special. Don’t miss out, come celebrate with us!

Swing by

John Lewis

Lucky Dips and Exclusive Treats — Join the Fun! Step into the excitement at our special event, where every hour brings a new chance to win! Customers can take part in our Lucky Dip, selecting a numbered envelope that unlocks exclusive prizes and indulgent surprises. Prizes include: • Goodie bags filled with our best-selling favourites • Experience vouchers for the Jamie Oliver Cookery School • Treats at the 1864 Rooftop Bar, Benugo Café, Wine Bar, and Place to Eat Café Plus, enjoy complimentary beauty samples by Guerlain, Liz Earl and Molton Brown available throughout the day — just our way of saying thanks for celebrating with us. Don’t miss your moment to dip, discover, and delight. See you there!

For every moment

NBA

Step onto Oxford Street for NBA thrills – shoot hoops, catch epic live action and win your way to The NBA London Game 2026 presented by Tissot at The O2 this January. Play ball, get rewarded! Take part in our basketball activities and score 20% off at the NBA store. Shop three floors of officially licensed NBA merchandise from current and former player jerseys and apparel to headwear, footwear, sporting goods and more.

Take your shot

Pandora

Pandora teams up with award-winning British artist Clym Evernden to celebrate the spirit of London at the newly refurbished Oxford Circus store. Known for his bold, instantly recognisable illustration style, Clym brings his creative vision to life through exclusive in-store experiences. The collaboration peaks on Sunday 21 September, when Clym will transform the store’s front window during a live mural drawing session from 1–5pm, marking London Fashion Week and the debut of Pandora’s new Talisman collection. Shoppers can also get their hands on a limited-edition charm, featuring Clym’s playful take on the iconic King’s Guard, available exclusively in-store with a collectible postcard.

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Reserved

Join us in-store this weekend as part of the This Oxford Street and British Fashion Council’s City-Wide Celebration, bringing the energy of Fashion Week straight to you. Explore our exclusive London Fashion Week collection, enjoy live DJ sets, and when you spend £60 or more, you’ll receive: Reserved Tote bag & Floozie Cookie. Visit on Sunday 21 September, Reserved Oxford Circus, 252-258 Oxford Street. Store opens at 12pm.

Visit them

River Island

Spin to Win at River Island! Join River Island outside the store for a fun-filled Spin the Wheel activation — where every spin is a guaranteed win! Passersby can take a chance and walk away with exciting prizes including: 👜 Stylish River Island tote bags 🎁 Gift cards to treat yourself 💸 Exclusive in-store discounts to shop your favourites!

Win treats

Samsonite

Enjoy complimentary embossing on any item eligible for personalisation. Whether you're treating yourself or picking up a gift, add a unique touch with your initials or emojis — at no extra cost. This exclusive offer is available for one day only, so don’t miss out!

Personalisation station

Samsung

"Visit the Samsung Experience Store for 10% Off during the Oxford Street One Day Event! Plus, take part in store for a chance to spin and win some great prizes!
Terms & Conditions Receive a 10% discount on Galaxy product at Samsung Experience Store Oxford St, applicable only to Galaxy products. 10% discount is applied to eligible devices retail price. This promotion cannot be combined with other discount or any financing options for device purchases. Prices, specifications and services are subject to change without prior notice. Product and offers are subject to availability. This offer does not apply to www.samsung.com."

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Schuh

Feeling lucky? Spin It to Win It with schuh ✨👟 Try out the schuh Spin-To-Win wheel at the “This Is Oxford Street” event on Sunday 21st September. This is your chance to grab exclusive discounts, including UP TO 20% OFF* to redeem in-store or even bag yourself FREE shoes*. You don’t want to miss this one day only offer - see you there! *T&Cs apply

Spin to win

SOLE

SOLE, a sneaker store jammed packed with style and innovation, will be hosting between 12-6pm the incredible team from Barber Stop Global and the DJ collective Coffee Gen. Buy any pair instore on the day and Barber Stop Global will cut your hair for free. See you Sunday SOLE 264 Oxford Street.

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Steve Madden

CELEBRATE 35 YEARS STEVE MADDEN AND GET 20% OFF DURING THIS OXFORD STREET! ON SATURDAY SEPTEMBER 20TH AND SUNDAY SEPTEMBER 21ST ONLY AT STEVE MADDEN OXFORD STREET DON’T WALK - RUN! THIS EXCLUSIVE TREAT IS THIS WEEKEND ONLY! Valid on full price items only

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Swarovski

Add indulgence to your sparkle. Shop in-store with Swarovski and receive a complimentary Hotel Chocolat treat with your purchase, the perfect pairing of crystal brilliance and chocolate luxury. Whether you’re treating yourself or finding the perfect gift, this exclusive offer adds a sweet touch to your Swarovski experience. Available for a limited time, while stocks last.

Shine bright

TWIST Museum

Step Into the Illusion at Twist Museum Get ready for mind bending fun outside Twist Museum on Sunday 21 September with illusions brought to life right in front of your eyes. It’s a vibrant, immersive moment designed to spark curiosity and creativity right on Oxford Street.

Home of illusions

Under Armour

⚽ Be the UA Challenger – Under Armour Join Under Armour outside their store on September 21st to put your football skills to the test! Step into our Fast Feet Football arena, challenge your speed and accuracy, and compete to top the leaderboard. Record breakers will score exclusive UA prizes, and shoppers spending £90+ will receive a special gift (T&Cs apply). It’s a high-energy experience designed to awaken your football challenger spirit and reward you. 📍 Location: Under Armour Brand House Store, Oxford Street 242-248 🕛 Time: 12:00–18:00 🎯 Challenge: Beat the record, win prizes, and enjoy the street party!

Unleash strength

Uniqlo

UNIQLO 311 Oxford Street will be hosting a special game for customers to win a prize! All you need to do to win is visit the 311 Oxford Street store on the day and find the staff member wearing a special app T-shirt. Upon saying the secret phrase and showing your membership ID with the UNIQLO app, you will be presented with a special prize, while stocks last. The secret phrase can only be found on the UNIQLO app so you will need to download this to reveal the password. The secret phrase will be shown on the Notifications tab. Speak to friendly store staff on the day if you get stuck, they will be on hand to help everyone join in the fun and claim their prize. Terms and conditions apply, visit the FAQ page on the UNIQLO website for more details.

Solve the mystery

Victoria's Secret

Join us this Sunday on Oxford Street for a little slice of VS magic. Spend £50 or more in-store between 12–6pm and you’ll get an exclusive chance to win a mystery surprise on our Prize Claw Machine. Tempted? We can’t wait to see you there.

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Victorinox

🎁 Join the fun at Victorinox's store🎁 They’re bringing the excitement to the street with a prize draw - designed to surprise and delight passersby! Pick one of three mystery tickets and unlock a special treat: 🔴 Red Ticket – Enjoy a 10% discount voucher, 🟠 Orange Ticket – Receive a free engraving voucher, 🟢 Green Ticket – Take home a travel essential pouch. But that’s not all…Spend £60 or more in-store on the day and receive a complimentary laptop sleeve, the perfect bonus to your shopping experience! Come by, take a chance, and walk away with something special. We can’t wait to see you there!

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