Clear your calendar as TALES (The African Lifestyle Experience) is back in London from 25 July to 3 August. Bringing 10 days of style, culture, and creativity to the heart of the West End – this is a must-visit for summer!

Hosted at the Luxury Promise Corner Showroom, just off Oxford Street, this year’s edition titled Reimagine 2025 is bigger and bolder. Discover fashion, art, beauty, music, and interiors – all crafted by some of the most exciting African and diaspora creatives around.
What’s On?
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70+ standout brands: From bold textiles and statement jewellery to luxe skincare and handcrafted homeware, every item is packed with personality and heritage.
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Panel discussions: Expect honest, inspiring convos with fashion icons, founders, and future stars.
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Kidpreneur x The Veteran: Watch fresh Gen Z talent like Oreofe share the spotlight with industry legends like Gloria Ije Anyaehie-Coker.
TALES isn’t your average pop-up. It’s a celebration of culture, creativity, and community. Whether you’re on the hunt for your next favourite designer, love a good story, or just fancy something different, TALES 2025 needs to be on your summer activities list.
Where: Luxury Promise, 28 Cavendish Square, W1G 0DB
When: 25 July – 3 August 2025, 10am – 8pm everyday
Entry: FREE (Register at tales.bellafricana.co.uk)
