Celebrate African Culture in the West End

18 July 2025

Clear your calendar as TALES (The African Lifestyle Experience) is back in London from 25 July to 3 August. Bringing 10 days of style, culture, and creativity to the heart of the West End – this is a must-visit for summer!

Celebrate African Culture | Oxford Street

Hosted at the Luxury Promise Corner Showroom, just off Oxford Street, this year’s edition titled Reimagine 2025 is bigger and bolder. Discover fashion, art, beauty, music, and interiors – all crafted by some of the most exciting African and diaspora creatives around.

What’s On?
  • 70+ standout brands: From bold textiles and statement jewellery to luxe skincare and handcrafted homeware, every item is packed with personality and heritage.

  • Panel discussions: Expect honest, inspiring convos with fashion icons, founders, and future stars.

  • Kidpreneur x The Veteran: Watch fresh Gen Z talent like Oreofe share the spotlight with industry legends like Gloria Ije Anyaehie-Coker.

TALES isn’t your average pop-up. It’s a celebration of culture, creativity, and community. Whether you’re on the hunt for your next favourite designer, love a good story, or just fancy something different, TALES 2025 needs to be on your summer activities list.

Where: Luxury Promise, 28 Cavendish Square, W1G 0DB
When: 25 July – 3 August 2025, 10am – 8pm everyday
Entry: FREE (Register at tales.bellafricana.co.uk)

 

 

 

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