Looking to upgrade your denim game this autumn? Well Primark has got you covered! Shop the new and improved Autumn/Winter denim collection, and get heads turning this season. A good pair of jeans fit well and look effortless, they don’t need to cost a fortune.

Denim, but better
A passion project, the design team at Primark have been fine-tuning every detail of its denim game – reworking fits, upgrading fabric quality, and standardising sizing so finding “the one” is easier than ever. The result? A collection that’s not only fashion-forward but built to feel amazing too.
From classics like skinnies and straights to trend-led shapes like wide leg and barrel cuts, there are 10 hero styles to try on. Plus, the denim line-up doesn’t stop at jeans, they’ve got jackets, shirts, and tops to complete the look too!
Hero jeans
Discover standout styles and pick your favourite. Our start of the show? The Palazzo jean. At just £12 and available in two versatile washes, this style is part of Primark’s ‘Major Finds’ promotion, limited-time, style-of-the-moment picks at prices that you just won’t believe! Shop the collection below…
Style meets sustainability
Behind the scenes, Primark has been busy levelling up not just the fit but also the fabric. Every pair in this collection is made with either recycled cotton or cotton from the Primark Cotton Project, and three of the styles are fully circular, crafted without elastane or metal rivets so they can be easily recycled at the end of their life.
Shop now at Primark on Oxford Street!






