From margarita moments to football challenges, Oxford Street is bursting with energy this weekend. Sip award-winning cocktails at Pimentae’s pop-up bar, test your skills in Under Armour’s Fast Feet Football arena, or swing for the fences in MLB’s Yankees-themed batting cage. The NBA brings hoops and hype with chances to win tickets to The NBA London Game 2026, while Holland & Barrett’s Wellness Zone offers free samples, expert advice, and exclusive in-store treats. Don’t miss Schuh’s Spin-To-Win wheel for discounts and prizes, or The Body Shop’s beauty experiences and giveaways. It’s all happening on the street and you’re invited.
The BRIT School Live at Oxford Circus with H&M
Join us on Sunday 21 September at Oxford Circus for a special live performance from students of The BRIT School, the UK’s leading free performing and creative arts school for young people aged 14 to 19.
Known for nurturing some of the country’s most celebrated talent, including Adele, RAYE, FKA Twigs, Tom Holland, and Amy Winehouse , The BRIT School has helped shape the future of the UK’s cultural scene. Its alumni have sold over 280 million albums, generated more than 70 billion streams, and won prestigious awards including BRITs, Grammys, BAFTAs, and Oscars.
Catch these rising stars performing at H&M’s Oxford Circus activation at:
2:00 – 2:20pm
3:00 – 3:20pm
Don’t miss this chance to experience the next generation of talent live on London’s most iconic street.
Photography credit: Ian Hippolyte
Pimentae
Pimentae is a female-founded, premium tequila cocktail brand redefining how and where tequila can be enjoyed. Inspired by Mexico’s vibrant spirit, we craft bar-quality margaritas that are as playful as they are premium.
We’ll be bringing our margarita bar to Oxford Street, a little pocket of paradise where you can sip your way through our award-winning range. Whether you’re in the mood for a timeless classic, the fiery kick of our Spicy Margarita, a refreshing Cucumber twist, or the zingy Grapefruit, there’s a marg with your name on it.
Join us for your margarita moment and discover why Pimentae is the ultimate way to elevate any occasion. Our range is also available to take home from Selfridges, John Lewis and Waitrose.
Under Armour
⚽ Be the UA Challenger – Under Armour
Join Under Armour outside their store on September 21st to put your football skills to the test! Step into our Fast Feet Football arena, challenge your speed and accuracy, and compete to top the leaderboard. Record breakers will score exclusive UA prizes, and shoppers spending £90+ will receive a special gift (T&Cs apply). It’s a high-energy experience designed to awaken your football challenger spirit and reward you.
📍 Location: Under Armour Brand House Store, Oxford Street 242-248
🕛 Time: 12:00–18:00
🎯 Challenge: Beat the record, win prizes, and enjoy the street party!
MLB
Have you got what it takes to hit a Home Run? Step into Judge’s Chambers, MLB’s New York Yankees themed batting cage to find out if you could make it in the big leagues!
Once you’ve finished swinging for the fences head to our merch store with a variety of New Era and ’47 caps available across MLB teams. Level up your look with free cap customisation available on all purchases!
NBA
Step onto Oxford Street for NBA thrills – shoot hoops, catch epic live action and win your way to The NBA London Game 2026 presented by Tissot at The O2 this January.
Play ball, get rewarded! Take part in our basketball activities and score 20% off at the NBA store. Shop three floors of officially licensed NBA merchandise from current and former player jerseys and apparel to headwear, footwear, sporting goods and more.
Holland & Barrett
Holland & Barrett is bringing wellness to Oxford Street with an exciting line-up of sampling, music and in-store exclusives. Across the day, you’ll be able to explore and sample products from Dr Organic, Nature Spell and more, meet expert teams, and take home free treats. With a live DJ and a one-day-only £5 off £30 in-store offer, it’s the perfect chance to discover your new beauty and wellbeing favourites.
The Body Shop
Come find us in the Wellness Zone to be in with a chance to pick up a freebie or exclusive offer. You can also road test our new intensely hydrating Vitamin E Barrier Boost Cream which is clinically proven to deliver up to 100H of hydration while instantly improving moisture levels by 97%. We’ll be continuing the celebrations with special offers and skin consultations at our Oxford Street store at number 111.
Schuh
Feeling lucky? Spin It to Win It with schuh ✨👟
Try out the schuh Spin-To-Win wheel at the “This Is Oxford Street” event on Sunday 21st September.
This is your chance to grab exclusive discounts, including UP TO 20% OFF* to redeem in-store or even bag yourself FREE shoes*.
You don’t want to miss this one day only offer – see you there!
*T&Cs apply
