Celebrate women at Boux Avenue

Shop, save and support this International Women’s Day with Boux Avenue!

From Friday 6th to Sunday 8th March 2026, Boux Avenue will be donating 10% of sales from their Softest Ever Collection to their charity partners CoppaFeel! and The Eve Appeal, continuing their mission to look after women’s health from top to bottom.

IWD Boux Avenue | Oxford Street
Discover the collection

The Softest Ever Collection, is the perfect new capsule collection for those who prioritise comfort! Available now at their Oxford Street store, this sumptuously soft collection offers fabric that feels like a second skin, where comfort has never felt so heavenly. In sizes 6 to 18 and XS-L, with selected bras available up to a G-cup for an impeccable fit, this pure comfort collection is accessibly priced from £14.00 to £35.00. What makes the collection extra special is that it will be benefiting partner charities during this International Women’s Day period.

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