BOSS Opens London Flagship Store

17 June 2022

Calling all Londoners and shoppers alike, this Friday 17th June BOSS will open its eagerly anticipated new flagship store on Oxford Street, and its set to offer the ultimate customer experience. Just a stone’s throw away from Selfridges and spanning across two floors, the new store presents the full BOSS collection of menswear, womenswear, shoes, accessories, fragrance and more so it’s guaranteed to offer something for even the most discerning shopper.

The London BOSS flagship is the first of its kind and will showcase the brand’s full suite of bespoke digital elements for customers to engage with and explore once they have stepped in store. Shoppers will experience a seamless blend of digital and physical storytelling with a slick new social media wall exhibiting key looks from brand ambassadors that can be instantly explored and purchased through a Kiosk function.

Inspirational shopping touchpoints will offer a window into the world of the BOSS brand and its latest collections, with curated seasonal content linked directly to items available to buy in store or on hugoboss.com. What’s more there will be dedicated ‘fit guide tools’ located throughout the store to help shoppers find their perfect style and fit of products, ranging from shirts and suits to jeans.

The warm and welcoming interior design concept makes abundant use of natural materials and colours to create a relaxed atmosphere that invites customers to feel at home, while delivering an exceptional BOSS service experience. The vision is for every customer to leave the new store environment feeling like their best self: confident, energised, and inspired by the new BOSS brand identity.