Looking for top local beauty brands? From powerhouses like Jo Malone London and Charlotte Tilbury to ethical innovators like Lush and The Body Shop, you’ll be spoilt for choice across makeup, skincare, and body. Read on for a roundup of some of the best British beauty brands on Oxford Street.
Jo Malone London, Selfridges

Hero product: Jo Malone London Lime Basil & Mandarin Cologne (100ml), £108

Hero product: British Rose Petal-Soft Hand Cream (100ml), free when you spend £25 in-store
Charlotte Tilbury, John Lewis & Partners

Hero product: Pillow Talk Lipstick, £25
Liz Earle, Boots

Hero product: Cleanse & Polish Hot Cloth Cleanser (100ml), £17

Hero product: Luxe Bath Bomb, from £7
Revolution Skincare x Sali Hughes, Superdrug

Hero product: Clean Sheet Morning Cleanser (100ml), £9.99