Great location! That’s the only nice thing about this hotel. Should probably be a 2 star hotel in terms of service. Rooms are fine but concierges are incompetent and some even rude. The value of this hotel is not worth the high price although I did love being in the center of SOHO with fun shops and restaurants. I would stay again only for that reason but will not be expecting any of the regular amenities.

An amazing building /hotel , Had a delightful afternoon at the cinema here. Greeted with champagne and what felt like your own private viewing of a classic film.
A fun time in a sumptuous setting. Staff were friendly and gave the right amount to of ambience.
Set on top of Carnaby St and Liberty's what more could you want.

This hotel. The location is awesome. Close the shops, easy to find and good restaurants. That's about all it has going for it. The service IS HORRIBLE! Room service, forget about it. Although they claim it's 24hrs, no on ever answers the phone so you can order. Housekeeping, the worst. Had to call down a few times to tell them the rooms weren't
clean. Although it's non smoking, they have smoking rooms close to the elevator and it smells up the whole room no one really cares to help you. Front desk doesn't answer the phone and if they do you'll get tons of attitude. It's to the point that I need to hide my toothbrush because I don't trust that they won't do something to my stuff. I will never stay here again and I suggest you don't either

I would leave a minus 5 star review if I could...
Not a trustworthy place if you are celebrating an event.
I booked a room for this hotel in order to celebrate my partner's birthday.
I called on the day of my online reservation to sort out the day of my stay, they were understaffed, I told them the booking was important and I needed a certain date available so they told me they would be and to call tomorrow. I called the next day, they took my number told me I would be contacted on the day but I was not. I emailed them. Then I called the next day as they didn't reply. They kept closing the phone call as they were 'busy'. After my 3rd attempt of the DAY, of my 3rd day calling them, they finally directed me to their booking staff whom told me the dates were not available and that I could get another day instead. I have 7 days until my partner's birthday celebration and thanks to them I'm waiting for a refund and have to book my new found hotel before 7 days of us staying which is highly inconvenient if you know how hotels work. Everything is higher in price and this would not have happened if their reception and call team could've handled it professionally. The place is not run organised and I would not risk an important event by attempting to book an event here. Be warned.

Lovely hotel. Had an afternoon tea in their restaurant. All the staff were friendly except the person at the main entrance desk. Miserable as hell. He doesn't smile or says hello to anyone and that is not what this hotel needs for front of house. That aside... Great hotel to visit. The old cells are still there, they've got a beauty spa and a roof terrace bar upstairs. The steak is cooked nicely here. Fortnum and Masons is opposite if you fancy a spot of shopping.