08 April 2021


Selfridges launches SoulCycle Outside Studio on Edwards Mews as the London store reopens today along with its Birmingham and Manchester stores. The partnership is one of a number of joyful new experiences and exciting services, including an Experience Concierge, set to make customers brighter., London, U.K. Sunday, April 11, 2021. Photographer: Jason Alden Selfridges Photographer: Jason Alden for Selfridges 0781 063 1642


If lockdown has encouraged you to get on a bike then this will be right up your street! Selfridges has partnered with SoulCycle — the fitness destination for mind, body and soul connection — to create a special outdoor studio behind its store on Edwards Mews. Rally your friends and get ready for the ride of your life.

Classes are available seven days a week at the following times:

Monday to Thursday: 7am, 8.15am, 10am, 11.30am, 5pm, 6.15pm, 7.30pm

Fridays: 7am, 8.15am, 10am, 11.30am, 1pm, 5pm, 6.15pm

Saturday & Sunday: 8.15am, 9.30am, 11am, 12.15pm, 1.30pm, 2.45pm, 4pm

Book your place here.