The One And Only Ryan Gosling Becomes TAG Heuer’s New Ambassador

11 October 2021

In a world-first for the star, Ryan Gosling has signed with Luxury Swiss watch brand TAG Heuer as their official ambassador!

Passion, effortless style and a commitment to excellence are central to both the Hollywood icon and the brand.  The actor Steve McQueen was TAG Heuer’s original brand ambassador and Ryan Gosling is a great heir to his legacy;  they are two men for whom style and substance are one and the same.

It’s no surprise that Gosling’s performances have often drawn comparison to the late Steve McQueen, another leading man with a passion for motoring, stunts and spectacle.  And who, like Gosling, became a style icon as well as a movie star.  TAG Heuer believe that Gosling brings a refreshingly modern breed of masculinity to the brand ambassador role that’s both sensitive and low-key, a confidence that is by definition effortless, much like TAG Heuer itself.

The TAG Heuer Carrera Three Hands will kick off the partnership with Ryan Gosling.  This new generation of the brand’s sporty and elegant three-hand watch is a celebration of motor racing. For over 60 years the TAG Heuer Carrera has been designed for those pushing the limits in mind and spirit and they couldn’t have found a better ambassador than Ryan Gosling to embody this!

Shop the new TAG Heuer Carrera at their Oxford Street flagship today!