To mark Pride 2025, Reiss have collaborated with Tom Daley to create a 15 piece unisex capsule collection. Combining Tom’s love of knitting and crochet alongside his career as an Olympic diver with Reiss’ modern design aesthetic, the collection is inspired by the themes of love, pride and water.
“My inspiration for designing the Reiss | Tom Daley collection were some of my favourite things – water and the craft of knitting.”
All profits from the collection will be donated to Rainbow Railroad, a charity that helps provide support and safety for LGBTQ+ people around the world. Discover highlights from the collection below and shop now at Reiss on Barrett Street – a moments walk from Oxford Street.
Love
Love is woven throughout the collection, reflected in the design process with bold LOVER motifs appearing across several pieces. Add some love to your wardrobe with these designs!
Water
When designing the collection, water was a key consideration for Tom Daley. With tonal blue shared, waterfall sequins on shirts and knits, as well as wave patterns – water is referenced throughout the collection. Water and swimming are represented via an abstract image used for the collection label and a printed t-shirt, created by LGBTQ+ artist Richard Kilroy, showing two swimmers in a pool.
“Sequins really spoke to me when it came to knitting as they bounce light off the piece, as you would see if you were looking on the surface of the water.”
Knit & Crochet
Tom’s passion for knitting a crochet which went viral during his Olympic competitions, is highlighted throughout the collection with chunky knit pieces, crocheted panels on an ecru denim jacket and co-ord shorts, and blanket stitch details.
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