Only on Oxford Street #MYWESTEND

25 August 2020

Fashion Lovers, Food Lovers, Art Lovers and Fun Lovers – we’re inviting you to snap and share your perfect #mywestend day out for a chance to feature on our homepage and social channels.

From the biggest names in fashion, one-of-kind shopper services and the most delicious dining spots to landmark locations, awe-inspiring architecture and iconic stores, the West End is waiting to welcome you back and there’s never been a better time to visit!

To help make the most of your visit, we’ve handpicked some of our favourite High Street Hotspots that offer shoppers something unique to Oxford Street…

Selfridges, 400 Oxford Street, W1A 1AB

If ever there was a place to visit or be seen Selfridges is it! This high end, internationally loved emporium prides itself on more than simply a place to shop but instead a social center. With so much on offer you can literally spend an entire day here from breakfast at the Brasserie of Light followed by a browse of its magnificent fashion floors to picking out your make up must haves in its incredible beauty hall, right down to catching a movie in its recently reopened Cinema and that’s all before cocktail o’clock and a bowl of pasta or fresh salad at Alto by San Carlo– a stunning Italian garden terrace.

Topshop, 214 Oxford Street, W1W 8LG

Long a Londoner’s favourite and home to it’s biggest store, Topshop on Oxford Street boasts a whopping 90,000 sq ft of pure unadulterated, fabulous fashion – that’s the equivalent of 1,800 London buses standing end to end. Set over three floors there’s literally 1,000 of items to choose from including some exclusive pieces as well as in store beauty services a cafe to refuel in and regular in store DJs to entertain you as your browse. Don’t forget to check out its inspiring window displays which never fail to impress.

Nike Town, 236 Oxford St, W1C 1DE


Whether you’re an athlete, fitness fanatic or fashionista, Nike Town London is the largest of its kind in Europe and is brimming with the latest sports gear, stylish garments and footwear favourites. What’s more this incredible Flagship offers some seriously cool in store services including the Nike by You bar where you can personalize your Nike classics, a jersey customization station, a team of Nike Experts to help you find the perfect kicks and much more. So if you weren’t already sold on making a trip to Oxford Street, a visit to Nike Town should be reason enough to Just Do It. 

Dyson Demo, 447 Oxford St, Mayfair, W1C 2PR

Whether you are a total technophile or are in search of the latest styling gadgets to guarantee a gorgeous hair do finish, The Dyson Demo store is an interactive experience like no other.  Home to Dyson’s only Beauty Lab, its Oxford Street Demo Store offers a fully operational salon where customers can enjoy a professional blow-dry engineered to give healthier looking hair. It also has a personalisation service where shoppers can get their hair style or hair dyer embossed by the brand’s experts.

Primark, 14 – 28 Oxford Street, W1D 1AU

Primark on East Oxford Street is much more than meets the eye. Here you’ll find a spell binding and spectacular shop dedicated to Harry Potter complete with Hogwarts letters hanging from the ceiling, and images of the school shown on the walls. What’s more the store offers an even more extensive collection than what can be found online so make sure to visit in person to snap up all things Gryffindor from pj’s and apparel to backpacks, bedding and homeware.

Lush, 175 – 179 Oxford Street, W1D 2JS

When hopping over the threshold of Lush Oxford Street, you will be forgiven for momentarily thinking you have fallen down a rabbit hole. A truly immersive sensory experience, there are three levels to explore, and with the ground floor hosting an array of new ranges including shampoos, styling creams, face masks, showders, make up, gourmet soaps, shower gels, scrubs and tooth powders, it’s easy to waste a good hour or two simply getting stuck into the products there. Try a treatment out in the on-site Hair Lab, find your perfect lipstick and pose for a picture in the #selfie mirror and delve into the vast variety of new soaps at the fresh counter. There are also plenty of innovative new products (exclusive to Oxford Street) to create your perfect bath cocktail with, and a designated area for a little competitive Fun modelling.

Check out our Visiting Us page to plan your trip – we look forward to seeing you.