Only in the West End This Summer

London’s West End is hosting a summer like no other, with the most exciting and thrilling experiences that can only be discovered in the West End.

Following two years of travel restrictions and national lockdowns, over 100 streets and destinations across London’s famous West End have come together to offer must-do, must-share experiences that can only be found in the West End this summer.

Exciting experiences throughout the summer to explore, snap and shop include the Royal Academy’s Summer Exhibition (21 June-21 August), being immersed in rich fashion history on the In A Mayfair Fashion AR Trail, Art in Mayfair (20 June – 31 July), shopping the best of British designer fashion on Mount Street, enjoying Covent Garden Piazza’s Ice Cream Festival (19 August – 4 September) and Summer in Square (21 – 31 July), visiting Underbelly Festival and the Seven Dials Summer Sessions (30 July), shopping at the oldest toy store in the world Hamleys and experiencing a West End theatre show.

Top Things to do Only in the West End this Summer:

• Enjoy over 1,000 seats of alfresco dining in Covent Garden
• Visit Apricity, the new socially conscious restaurant in Mayfair
• Experience fashion in collaboration with art during Art in Mayfair on Bond Street (20 June – 31 July)
• Visit The Art of London Season as the West End is transformed into a canvas of colourful art (August – October)
• Take an electrifying ride back in time and visit Back to the Future – The Musical at the Adelphi Theatre on The Strand or be thrilled at 2:22 A Ghost Story at the Criterion Theatre
• Shop the best of British Designer on Mount Street
• Indulge to a spot of luxury living with a visit to The Biltmore Royal Stays in Mayfair
• Head to Bond Street to explore the Queen and the history of style: a right Royal history audio tour
• Indulge in a delicious array of sweets and savouries at Browns Hotel Tea Party
• Head to Carnaby where you will discover over 100 independent and international brands to shop with
• Dine out at Carnaby’s iconic Kingly Court, the three-storey alfresco dining destination
• Immerse yourself in the UK music history with the Carnaby Echoes audio tour and explore Carnaby’s music stores including RS No.9 and Third Man Records
• Enjoy the Carnaby Summer Festival, a summer full of music, fashion, food and art
• Enjoy an authentic East and South East Asian delicacy at Chinatown’s dessert alley
• Visit Covent Garden’s Beauty Quarter, home to one of a kind beauty boutiques from Tom Ford, Chanel, Dior, Penhaligons and many more
• Dive inside The Crystal Maze Live Experience on Shaftesbury Avenue
• Take the kids to see ‘Disney On Stage’ at Covent Garden (8 July – 4 September)
• Check out the Harry Potter Photographic Exhibition in Covent Garden
• Be immersed in rich fashion history on the In A Mayfair Fashion AR Trail
• Introduce your family to the magic of live theatre with incredible ticket deals during Kids Week [1-31 August]
• Visit Mayfair’s Summer in the Square in Grosvenor Square for a celebration of music, entertainment and wellness [21 – 31 July]
• Be tempted at the May Fair Hotel with an exclusive Charbonnel et Walker Afternoon Tea
• Marvel at the latest installation of flags by Paul Huxley RA on Piccadilly (16 June-July)
• Snap a colourful selfie by the Pride flags on Regent Street (June-July)
• Visit Raphael at the National Gallery (until 31 July)
• Discover the newest global flagships from Fabletics, Uniqlo and Theory on Regent Street
• Visit the Royal Academy of Arts Summer Exhibition for a taste of culture (21 June-21 August)
• Visit the iconic Royal Opera House in Covent Garden theatre for a cultural fix
• Sample a new flavour at the Ice Cream Festival in Covent Garden (19 August – 4 September)
• Get a slick new look at the Savile Row Contours
• Treat yourself to the famous Savoy Afternoon Tea that has been a key feature of the Savoy Hotel since it opened
• Visit Scenes in the Square in Leicester Square, an interactive statue trail
• Head to London’s iconic Selfridges – the world’s best department store – for a spot of shopping
• Visit Seven Dials Market for London’s best food hall and DJs every weekend
• Have some fun at Seven Dials Summer Sessions (30 July)
• Delight the kids at the Toy Soldier Marching Parade at the oldest toy store in the world, Hamleys
• Check out the Union Jack flags taking over the skies above Regent Street & St James’s and Oxford Street and enjoy an al-fresco meal at Heddon Street’s terraces
• Indulge at the Verve Clicquot and Whispering Angel Terrace Takeover at The Hotel Café Royal
• Enjoy Wimbledon al fresco at Wimbledon in the Gardens (Brown Hart Gardens, Mayfair), in the Piazza in Covent Garden or the big screen in St James’ Market (27 June – 10 July)