Summer Poolside Fun at John Lewis


John Lewis are bringing summer fun to the flagship Oxford Street store. In partnership with Sunnylife, leading brand in summertime accessories, John Lewis have created an incredible in-store installation called Poolside on the floor 3.

Open from 21 April – 12 May, the interactive space features a virtual pool with inflatables and a mirrored wall to create the perfect holiday illusion as you pose for snaps with friends. Holiday envy just took on a whole new meaning!

The fun doesn’t stop there, customers will enjoy summer tunes from UE Boom DJs, beauty experiences from Vita Liberata and a collection of summer must-haves from accessories, swimwear and outdoor living.

On 5 and 12 May from 1pm – 6pm, a Bjorn Borg model will be in charge of a photo competition – all you have to do is grab a quick selfie and upload to socials to be in with the chance of winning £200 worth of Bjorn Borg swimwear!

To ensure you really feel like you’re on holiday, there’ll be a funky Tiki Bar and a Living Proof pop-up, demonstrating their must-have dry shampoos.

Experience a summer sensory overload and grab the ultimate summer selfie at John Lewis. Be sure to share your snaps with #JohnLewis and #OxfordStreet!