G-Star and co-founder Pharrell Williams have released its latest range; Elwood x25. The patterns are bright, bold and beautiful and the choice you make helps to make a statement about who you are and the message you have to the world. 25 patterns have been released and Pharrell wishes that ‘people choose one that speaks to them’.
You can find yourself surrounded by patterns that include whale sharks, leopards and poison dart frogs when visiting the store. The space used in store has been championed to also show creativity where sleek yet vintage Laundromats whir around with each of the patterns inside. It’s a spectacle not to be missed!