The world’s first Male Beauty brand BEAST. has announced a UK-wide partnership with House of Fraser and FLANNELS.
The partnership has seen 20 dedicated BEAST. spaces within key House of Fraser and FLANNELS stores in cities across the United Kingdom, and it’s right here on Oxford Street! This is the first time a male beauty brand has a specifically dedicated space within a beauty hall.
Widely considered to be the authority in Male Beauty, the cult brand BEAST. brings together over 80 premium brands from around the globe, spanning categories: Body, Hair, Shave, Face and Fragrance. The offer includes a unique mix of innovative newcomers as well as longestablished cult classics. Speaking to a whole new audience, the curated edit is sold by knowledgeable consultants who specialise in Male Beauty.
‘Beauty sits at the very core of our business and an expansion into men’s beauty is a natural and exciting step for us. BEAST. is a robust and modern brand which enhances our already well respected and established offer in the market’, comments Ruth Newman, Director of Buying for Beauty and Home at House of Fraser.
‘We are delighted to be partnering with Frasers and FLANNELS on this incredible expansion opportunity. Their knowledge and prowess in the retail space is second to none and we are honoured to be moving forward with such experienced industry authorities. We can’t wait to bring the full BEAST. experience to the rest of the UK’, comments Spencer Wallace, Co-Founder, BEAST.