11 April 2022

As part of Oxford Street’s Beyond Now sustainability campaign, Boots invites you to explore its eco-conscious brands through a series of in-store events from 21 to 30 April. All experiences will run from 7am to 11pm.

Beauty Kitchen

When: 21 April (Oxford Circus) | 22 April (Sedley Place)

With sustainability at its heart, Beauty Kitchen believes that small changes to your beauty routine can make a big impact on the planet. Get in-store to make a pledge as simple as swapping cotton wool for reusable face pads and stand to win a year’s supply of Beauty Kitchen products!


When: 21 April (Sedley Place) | 22 – 23* April (Oxford Circus)
*Until 1pm only on 23 April

Say no to waste with Ethique’s plastic-free shampoo, conditioner, face and body bars. All products are sustainably sourced with compostable packaging – and there are over 100 to choose from! Visit Ethique’s in-store sampling stand to take your pick, enter giveaways and nab discounts.


When: 23 – 24 April (Sedley Place) | 25 – 26 April (Oxford Circus)

All milly&sissy products come in powder-form and require you to add water at home. Why? This makes them ultra-light to transport, drastically reducing carbon emissions by 97%! Visit the milly&sissy pop-up counter to experience their zero waste hair, hand and body washes for yourself.


When: 24 April (Oxford Circus) | 25 April (Sedley Place)

As seen on Dragon’s Den, PÄRLA’s sustainable and ethical toothpaste tablet range protects your teeth – and the environment too. Don’t miss expert oral care advice from top UK dentists, product sampling and exciting competitions!


When: 26 – 27 April (Sedley Place)

P&G pledges to save a whopping 15,000 tonnes of plastic in 2022 by reducing, reusing and rethinking its packaging. Head in-store to learn more about the sustainability journey of its beloved brands: Head & Shoulders, Herbal Essences, Pantene and Aussie.


When: 28 April (Sedley Place) | 29 April (Oxford Circus)

If your personal sustainability pledge is to switch to more eco-friendly period products, then this pop-up is for you. View the full period care range in-store, bag complimentary samples and chat to the friendly Flo team to have all your questions answered.


When: 27 – 28 April (Oxford Circus) | 29 – 30 April (Sedley Place)

Wild is deodorant redefined: think high-performing products, refillable packaging and all-natural ingredients. This Earth month, find out which Wild scent best suits your personality and stand to win a whole year’s worth of Wild products.

Inspired to stock up on sustainable beauty and lifestyle brands from Boots? We can’t wait to see you in-store!