Selfridges’ newest campaign, Music Matters presents, The Ultralounge which has been transformed into a live music venue and state-of-the-art audio visual content studio, from 20 July until 8 October.

The venue – the first of its kind within a department store – will host the Music Matters at Selfridges line-up which has now been revealed and features established names such as Not3s, Charlie Cunningham, Unkle, and Raye. The emerging talent line up includes Tom Walker, Croox, MAAD, Nova Twins. See the full line HERE.

Selfridges have partnered with TEM – a London-based collective of audio visual designers who have created some of the most powerful visual moments in recent pop history – to create a truly immersive digital set which will enable both artist and audience to capture HD live content for social media-sharing. The space has an intimate 120 capacity; the stage is a modular structure of gauze, mirrors and lighting which will display live projections and generative visual/audio reactive effects.

20% of all ticket profits will be donated to the Music Venues Trust – a charity that protects and supports independent live music venues in the UK. Beverley Whitrick, Strategic Director at the charity told us: “Any project which draws attention to the plight of the UK’s grassroots music venues is a positive thing as far as Music Venue Trust is concerned. Music brings people together and should be celebrated.”

The Ultralounge is presented by Smirnoff, with a sound experience by Sennheiser.

BOOK YOUR TICKETS to The Ultralounge.