G-Star’s Head of Imagination, Pharrell Williams announces and unveils the Elwood X25 collection – a fresh interpretation of the 3D G-Star icon that celebrates its 20th anniversary this year. This is the first project co-created by Pharrell since his appointment as Head of Imagination.
The iconic jean has been introduced in 25 colourful prints, with check, camouflages and traditional patterns from all over the world, these 25 prints – carefully selected by Pharrell himself – symbolize G-Star’s ever-present commitment to innovation and self-expression.
Pharrell’s word about the collection:
“What we are trying to do is make a space for creativity and experimentation. We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe.”
We can’t wait to shop the collection and find our favourite pieces with the collection in store from 16 February 2017.