Shop Sustainably on Oxford Street


If you’re keen to shop more sustainably but aren’t sure where to start, keep reading to discover the top stores on Oxford Street that are working hard to reduce their global footprint. Here’s to helping the planet AND to you looking good!

H&M + & Other Stories

A number of brands on Oxford Street reward their customers with discounts when they bring their clothes in for recycling. & Other Stories offer a generous 10% off for those who bring in any of their old materials to be recycled. Simply hand over a bag of your old, unwanted clothes and reap the benefits! Additionally, H&M offer a garment recycling service which has been around since 2013. All clothes brought into store are either reused, re-worn or recycled and those who use this service benefit from £5 off their next purchase in store. Win, win!



It comes as no surprise that Lush is one of the leading ethical beauty and skincare brands on the high street. Lush are committed to reduce plastic dumping by offering non-plastic, recyclable packaging for all of their products. Most of their products are made in the UK which contributes greatly to lowering their carbon footprint.

Not only do Lush take great care when packaging their products, they also prefer to use ingredients that are produced in a sustainable way and avoid those that aren’t. For example, their use of palm oil has been replaced by a more earth-friendly oil. Economical, naked and self-preserving, if you haven’t already you MUST pick up a shampoo bar. Lush save nearly 6 million plastic bottles globally from selling their famous shampoo bars alone! They’re amazing!


Aldo had the genius idea of making a sustainable shoe collection from Bloom Algae Foam components and recycled plastic bottles. They have partnered with BLOOM(TM) to solve the algae bloom crisis – one of the fasted growing plants on earth – by taking it from polluted waters and making it into something stylish for your feet! Each pair of shoes made has helped clean and filter 35 litres of polluted water along with keeping 640 grams of carbon dioxide from entering the atmosphere. Finally, 5 recycled plastic water bottles are used to remake just one pair of these trainers!



Selfridges are doing what they can to help us make the most sustainable choices. They are committed to ensure that 50% of their products are better for people and the planet by 2022. Selfridges have introduced a ‘Bright New Things’ initiative which champions designers who place sustainable innovation at the heart of what they do. Each season, they introduce at least four new labels to their network so we can keep up to date with current trends while keeping our conscience clean!



The hugely famous Spanish retailer, Zara, recently released the news that all of their clothing will be made from 100% sustainable fabrics by 2025. Massimo Dutti and Pull & Bear will also follow suit. This is great news for the fashion industry!

However, it’s not all about what the brands do, it’s also in our hands. When you next decide you’d like to update your wardrobe, make sure sure that we are not throwing away clothes and products that haven’t fulfilled their full potential. Drop your unwanted clothes at a charity shop or take them to one of the many stores on Oxford Street that offer discounts as a reward for recycling materials.

Enjoy shopping with a clear conscience!