Serving Looks: Wimbledon Fashion



Whether it’s for unwavering support of your country, staring at Rodger Federer getting all sweaty, celeb-spotting in the crowd,  or you love any excuse to crack out a jug of Pimms – you’ll be excited to know Wimbledon’s back!!

In celebration of the powerful and fabulous looks that have been served to us by tennis players over the years, we’re looking back at the history of women’s tennis fashion. And of course, we’ll be showing you how to keep cool and rock an all-in-white look this Wimbledon with our top picks to be found on Oxford Street (all good enough to get in to Diddy’s White Party…).

Suzanne Lenglen and Dorothy Shepherd Barron 1926


Here we see a classic 1920s silhouette, which doesn’t offer much difference from casual day wear to sportswear. Midi skirts were the done thing, and so the lovely tennis ladies had to make do and boss their matches in a midi skirt. The drop waist cut was a staple in 20s fashion – both Suzanne Lenglen and Dorothy Shepherd Barron knew the trends of the time, and absolutely smashed them.

Helen Wills Moody 1929

By the end of the 1920s, we start to see the length of the skirt shortening for ease of play. The cardigan is still an integral staple in women’s tennis fashion.

Doris Hart, Shirley Fry Irvin and Maureen Connolly 1953


Here we see the mini skirt – both fun and functional in sports. In the above picture, Doris Hart wears a button-through tea dress, which has been a hot trend of 2018 and continues to be a big influence in summer style. Maureen Connolly’s personalised initial cardigan, takes her uniform from conforming to performing!

Billie Gene King 1978


In the 70s, the tennis fashions started to become more sportswear, sporting silhouettes that gave players the space to move comfortably, and fabrics that were considered for sporting needs. Billie Gene King’s playsuit, as pictured above, takes the sport elements seriously – whilst still fashion-forward.

Caroline Vis 1989


Caroline Vis’ pleated white mini skirt is an iconic tennis style staple. The over-sized V neck jumper is a nod to 80s trends of the time, showing that Vis’ knew how to combine style with efficiency.

Serena Williams 2015

One of the biggest tennis icons – for way more than just her fashion – is Serena Williams. From the white trench of 2008 to the black catwoman-eque catsuit of the French Open just gone, Serena dresses to feel confident. And that confidence most definitely comes through in her play.

In celebration of Wimbledon Style, we’ve picked the best all white numbers that you can find on Oxford Street, just add Pimms!