When it comes to plastic pollution, the textile industry is one of the worst offenders, but menswear brand Moss Bros. has taken a positive step in the move towards a greener future with the launch of its eco suit.
It’s made using recycled polyester that rescues up to 45 plastic bottles from landfill and our oceans. What’s more, every detail has been consciously chosen for its low impact on the environment. The lining is a minimum of 99% post-consumer recycled polyester, the thread is 100% recycled polyester yarns, shoulder pads and internal canvas are REACH-compliant and the buttons are made from corozo nut, a 100% natural material that’s durable, renewable and biodegradable. Even the suit bag will biodegrade when it’s run its course, instead of ending up in landfill.
The UN Environment Programme estimates that more than 8.3 billion tonnes of plastic have been produced since the 1950s and about 60% of it has ended up in landfill or a natural environment. The fashion industry accounts for a large proportion of this waste. Moss Bros. is doing its bit by finding plastic alternatives and recycling what’s already in circulation.
Head of Product Technology at Moss Bros., Jessica Harris, explains: “Our goal is to reduce our impact anywhere we can. We’ve been working with our suppliers to find environment-friendlier materials and processes across all of our range. The eco suit is the result. We’re really proud of the fact every detail has been consciously chosen, but we know there’s still work to do. It’s the first step in our longer journey of moving towards sustainable manufacturing across the business.”
To mark its launch, Moss Bros. has worked with illustrator Ed Hicks on an eco-friendly window installation in their Oxford Street West store, using non-toxic paints to splash its ‘WASTE DOESN’T SUIT YOU’ message directly on the window.
All that, and the eco suit doesn’t compromise on quality. Same great handle, same great tailoring and less plastic in landfill.
Head down to Moss Bros. Oxford Street now to check it out!